Project Brief/
Create an island style trade show booth based on a brand of your choosing. There should be minimum 5 zones and maximum 8, and it must include a private or semi-private meeting zone. There is a 30’ height limitation, hanging objects from the ceiling is permitted.
Solution /
The trade show booth I created was based on the brand Ray-Ban. The aesthetic of the booth was based on Ray-Ban’s “Never Hide” ad campaign. The design features 6 zones based around the company’s products and services with the addition of a semi-private meeting zone.
This trade show booth design was created using SketchUp, V-Ray, and Photoshop.
Final Renders
Branding
Brand Bullseye /
The brand bullseye created for Ray-Ban uses a variety of Ray-Bans “Never Hide” ad campaign to tell a story as well as identify the overall aesthetic of the brand.