Project Brief/

Create an island style trade show booth based on a brand of your choosing. There should be minimum 5 zones and maximum 8, and it must include a private or semi-private meeting zone. There is a 30’ height limitation, hanging objects from the ceiling is permitted.

Solution /

The trade show booth I created was based on the brand Ray-Ban. The aesthetic of the booth was based on Ray-Ban’s “Never Hide” ad campaign. The design features 6 zones based around the company’s products and services with the addition of a semi-private meeting zone.

This trade show booth design was created using SketchUp, V-Ray, and Photoshop.

Final Renders

Branding

Desn344a-RodbergMatt-BrandBullseyeBoard.jpg
 

Brand Bullseye /

The brand bullseye created for Ray-Ban uses a variety of Ray-Bans “Never Hide” ad campaign to tell a story as well as identify the overall aesthetic of the brand.

Ideations & Story Boards

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