Project Brief /

Create a P.O.P display for a product of your choosing. The display should reflect the brand identity and should compliment and not distract from the product. The display should be fully collapsible for shipping purposes and should not cost more than $50.

Solution /

I chose to base my P.O.P display on the brand/product of Mezcal El Silencio. The display reflects the dark, erotic nature of the brand. The form of the display was based on the design of the bottle, so the display would not pull focus but instead compliment the form and have strong visual interest for viewers.

This Design was created using White Oak plywood (stained black), all pieces and engraving were created out using a CNC router, the engraving of the company logo was detailed with white paint (hand painted) to add contrast to the display.